18 July 2019

This season, it’s all about being seen!

Styling yourself, making sure you’re noticed, with ultra-bright colors (Aubade, Batiche, Chlore, Cyell, Drivemebikini, Lascana, Marta Reis, Pukas) for a summer feed that’s 100% Instagrammable. A season where ready-to-wear details are energizing collections for more decorative, bolder looks, with little bows everywhere (even on accessories, with Cabas Me). Items are layered and inspired by iconic vintage pieces, offering creativity and a new spin on swimwear (Malaspiga, Cyell, Gottex Cruise, Aubade, Ysabel Mora, Fantasie, Antigel, Chamela, Drivemebikini, Eva Beachwear, Les Nanas).

Just like in lingerie, swimwear is becoming recreational fashion, where styles are bold, for less uniformity and classicism; prints now go for a mix of stripes and floral patterns (Cyell, Maaji, Milonga). A higher waist on briefs (Drivemebikini,
Batiche, Fantasie, Seafolly, Vaguedivague), more fabric on bralettes, more accessories that can be combined to build elaborate, identity-affirming
silhouettes. Creativity is at the very heart of what women want today, and the total look is hot (Hateia, Malaspiga, Ada Perlu, Doro Di Lauro, Larissa
Minatto, Marta Reis, Iconique) !









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