Retail and digital

18 April 2019

Digital solutions have made rapid inroads in the fashion sector, whether through pure players or online sales. The internet has also paved the way towards cross-border selling, which was previously very limited. We’re now seeing a huge rise in m-commerce and social media selling.

As technology reinvents the fashion market, what are the latest key developments?

Bringing together digital technology and eco-responsibility, the Clothparency app can trace a garment’s production process and check its social and environmental impact.

Voice assistants, like Amazon Alexa or Google Assistant, can be used to order clothing online in a matter of seconds.

Heuritech is a new start-up which has developed an algorithm capable of predicting future fashion trends by applying image recognition to social media.

Stylesage analyses product data present on the market to optimize sales: defining ideal product ranges based on trends, benchmarking prices against competition for optimal pricing, etc.

Parcellab develops communication with customers to enhance the customer experience.

Digital solutions alone cannot deliver a comprehensive shopping experience, especially in the textile sector and particularly when purchasing intimates and swimwear. Developing the in-store experience is important and digital innovations can help modernize services.

New French start-up, Thunderstone, offers connected terminals for installation in retail outlets. Online catalogues, providing real-time availability of brands in-store, can be used to order unavailable items and prevent loss of sales.

Octipas provides tablets for sales staff which optimize the in-store sales process by handling orders, payment or even customer service.

As digital innovations continue to flourish, artificial intelligence and augmented reality are playing an increasing role in sales strategies. 2019 is expected to be the year in which technologies truly take off in the fashion sector.

For an overview of developments in the digital environment, listen back to the conference given by Fashion Networks journalist, Matthieu Guinebault. It’s followed by a Retail Talk with Charline Goutal, founder of the Ma P’tite Culotte Concept Store; Fanny Airault, who founded Gang of Earlybirds and Damien Pellé, Sustainable Development Director for BHV and Galeries Lafayette Go for Good.


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