The Premiere edition of the Swim & Lingerie Ceremony: Eurovet recognizes 200 European retailers for the quality of their customer service

25 July 2019

As the organizer of the Salon International de la Lingerie and Unique by Mode City, Eurovet organized, for the very first time this year, an official awards ceremony during which 200 European boutiques were recognized by a panel of swimwear professionals, made up of brands Banana Moon, Gottex, Seafolly, Melissa Odabash and Calarena.



On July 7th, 2019, the members of the panel and Eurovet, in front of the entire profession from around the world gathered in Paris at the Unique by Mode City show, celebrated the commitment, expertise, and know-how of these boutiques who deliver an unrivaled customer experience.

200 European retailers specialized in lingerie and swimwear were thus awarded for the customer experience they provide, the relevance of their advice, their fitting service, and the success of their loyalty programs.

Times are tough, and the quality of the customer experience in-shop is crucial to the future of specialty retail. The retailers selected know their customers perfectly and know how to select and offer the right product that will make each woman even more beautiful in her own individual way, when she enters the boutique. So many wonderful women’s stories have thus been heard and written within their fitting rooms all over Europe!


Our specialty retailers ply a magnificent, often  challenging, trade that is little known. They transform women’s lives, and such is also the mission of Eurovet: to honor them and spread the word about their expertise, using this award.

After the ceremony, a drawing allowed the Caress boutique in Brasschaat (Belgium) to win a trip for two to Nosy Be, a magnificent island just off Madagascar, courtesy of our partner Air Austral, as well as a beauty box offered by our other partner Avenue des Parfums.


This initiative communicated a bold, positive message in support of key retailers, an initiative that will be repeated next year and expanded to retailers worldwide, during the 2020 edition of our summer events (June 27-29, 2020).

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